Client
Macrepair-Leicester
Industry
Certified Apple Products Service Centre
Features
Engaging UX
Powerful Search Features
Comprehensive Admin Tools
Multilingual Scalable Architecture
Comprehensive Admin Tools
Technology Stack
HTML 5
Private Cloud
MySQL
PHP
Netty
Reactive mongo extension 0.10.2
About Macrepair Leicester: Macrepairs Leicester are specialists in all Apple Mac product repairs and have an Apple-certified team of technicians. Having an on-site retail presence at seven different locations within Leicester, United Kingdom, team Macrepairs reached out to us to get them a phenomenal footing in the online world to boost their business and increase their store footfall.
The Challenge:
- Replicate their retail success in the online world
- A user friendly website ideal for service industry
- Easy connect with the experts
- Accurate equipment repair lead time
The Analysis:
Keeping in mind the client’s business model, team AFOM decided to focus on the following area:
- Keep it sweet and simple
- Create a user experience and content to trigger the connect between the customer and the expert
- Easy navigation
- High Traffic and CRO
The Solution:
Team AFOM implemented the following solutions:
- By developing the website using WordPress and Javascript, we successfully managed to keep the website simple, user-friendly yet full with relevant functionality
- Followed extensive SEO and CRO techniques to get maximum regional traction and conversions.
- User Testing: To direct the design and development processes, we used user testing. By learning what the user likes and dislikes, we can design a user-friendly website and prevent problems.
- Conversion Rate Optimization Testing: testing carried out to boost the lead submission rate. Once a visitor has arrived at the page, the following step is to succinctly describe the goods and services that will satisfy their demands.
The Result:
As a result we have a happy and a satisfied customer. Since the website launch there has been a noticeable increase in the store footfalls. Moreover, additional leads have also started to roll – in using the online assist tools.
