With our expert digital marketing efforts, we successfully enhanced Ironmongery Solutions brand visibility as well as consistently increased their sales figure.
With our expert digital marketing efforts, we successfully enhanced Ironmongery Solutions brand visibility as well as consistently increased their sales figure.
Client
Ironmongery Solutions
Industry
E-commerce Ironmongery Hardware Online
Features
SEO & CRO Optimizations
Brilliant Search Features
Seamless User Experience
Stripe Integration with Passthrough Payments
Technology Stack
WooCommerce
MySQL
Private Cloud
HTML 5
JAVA
Play framework 2.3
Scala 2.11
Netty
Reactive mongo extension 0.10.2
About Ironmongery Solutions: Ironmongery Solutions is a UK based online retailer for architectural ironmongery products. They reached out to us to build a dynamic e-commerce platform, maintain it and craft a digital marketing strategy that reaps a good ROI.
The Challenge:
Architectural Ironmongery is a highly competitive business, with several players available in both online and offline markets. Our digital marketing experts after understanding the requirements from the client identified the following challenges to address and design the digital marketing actions accordingly:
- How to increase website traffic?
- How to get better conversion rates?
- What tools to use to gain excellent search engine rankings?
- Identify the most suitable social media platforms.
The Analysis:
Understanding the challenges and focus areas, our digital marketing experts at AFOM suggested a bespoke digital marketing strategy to achieve the following:
- Digital marketing efforts should not only focus on increasing web traffic and sales but also on building a strong base of loyal customers.
- Focus on both B2C and B2B target base.
- Implement the right mix of digital marketing tools to target the relevant audience.
-
Divide the actions into three steps:
1) Optimization
2) Google Ads
3) Social Media.
The Solution:
Following digital marketing actions were taken into consideration
- Conversion Rate Optimization Testing: Testing carried out to boost the lead submission rate. Once a visitor has arrived at the page, the next step is to succinctly describe the goods and services that will satisfy their demands.
- Google Ads: We enabled Google Ads with “order online” CTAs and market positioning statements and added audience bid adjustments to specifier markets (ie. Architectural Hardware, Door & Window Hardware, etc). This allowed Ironmongery Solutions to attract more qualified website visitors as well as strengthen their brand positioning. We have been getting great response, with the Google Ads conversion rate increasing 23% year on year.
- Click Through Rate: The click through rate of the ad copies was frequently evaluated and improved using A/B tests to appeal to search users, resulting in reasonably high click through rates. High click through rates result in greater quality scores and a reduced cost per click.
- Social Media: We created a digital campaign strategy exclusively for Instagram and Facebook to broaden their reach through targeted social media campaign.
The Final Result:
Ironmongery Solutions experienced an unparalleled surge in users and sessions. They noticed an incredible increase in SEO traffic and conversions. The overall outcome of our digital marketing efforts has seen an average of monthly page views go from 260 to 1500 with a bounce rate of only 9% and, more importantly, a substantial increase in the B2C and B2B customer base
180% Increase in Organic Sales
15% Overall Reduced CPA
23% Reduced SEM CPA
