We created user-friendly and mobile-responsive e-commerce website that makes it easy for customers to navigate and shop.
A multi-device and user friendly e-commerce website to boost sales and increase the reach
Client
Interior Finish
Industry
Retail, DIY
Features
SEO & CRO Optimizations
Powerful Search Features
Video View Tracking
Seamless User Experience
Stripe Integration with Passthrough Payments
Technology Stack
WooCommerce
HTML 5
Private Cloud
MySQL
Scala 2.11
Netty
Reactive mongo extension 0.10.2
About Interior Finish: Starting out in 2017 as a traditional bricks and mortar retail store, Interior Finish outlet offers a High Street experience with competitive pricing and a service second to none, serving customers all over the UK and Europe.
The Challenge:
- How to build an e-commerce platform that is easy to access, have real time inventory, and a great backend to keep operations run smooth keeping errors at bay
- Select the best platform suitable for a reliable e-commerce website
- Navigational ease and multiple device friendly
- Increase web traffic, CTR, and online sales
The Analysis:
To create a great e-commerce website, our team rethought the layouts of each page using Google Analytics data and UX best practises.
We worked with the Interior-Finish team to use whatever customer data they had accumulated over their four years in business. We used this information to determine what information customers are interested in and what information is most useful to them. We then used this information to develop an Information Architecture that would inform the site structure and provide excellent navigation.
This information led us to create updated layouts, which translated to an updated editing experience by creating intuitive interfaces for editors to easily and quickly adjust site content.
The Solution:
- Website Speed Optimization: Include image compression and browser caching, to reduce the website's load time and improve its overall speed.
- We built pages centred on current and prospective users using updated design elements and creative assets
- User Experience Improvement: Work on website's navigation structure, making it intuitive and easy to use. Add visual elements and engaging content to enhance the user experience.
- Mobile Responsive Design: Use a responsive design approach to make the website mobile-friendly, allowing users to access the site on any device.
- We also created a new section of the website to better showcase all of the best-selling products and to differentiate each one.
- Along with the launch, we carried out a comprehensive SEO migration
The Final Result:
The website was not only aesthetically pleasing and simple to use, but it was also mobile friendly, enabling users to view it from any device. It became simpler for clients to communicate with Interior Finish and use their services as a result of the addition of new features and functionality, such as the online ordering system and project gallery.
