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The team at AFOM implemented a well-crafted digital marketing strategy for Enfield Security that resulted in reaching the desired results
The team at AFOM implemented a well-crafted digital marketing strategy for Enfield Security that resulted in reaching the desired results
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Client
Enfield Security
Industry
Security Services
Features
Intelligent Recommendations
Powerful Search Features
Video View Tracking
Flexible Permissions
Comprehensive Admin Tools
Technology Stack
PHP
MySQL
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HTML 5
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Private Cloud
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JAVA
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Play framework 2.3
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Scala 2.11
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Netty
![](https://afom.in/wp-content/uploads/2022/01/reactive-mango-white-icon.png)
Reactive mongo extension 0.10.2
About Enfield Security: A Canada based business with offices in Edmonton and Toronto, Enfield Security is a leading name in the security services industry, delivering specialist security guarding, mobile patrols, alarm response, and many other related services across a broad range of industry sectors.
The Challenge:
For Team AFOM, this was a turnkey project. Being responsible for completely developing the website and its maintenance, we were also assigned the task of deploying a phenomenal digital marketing strategy that addresses the following challenges:
- Reaching the relevant target audience.
- Increasing the number of leads generated via the site.
- Establish the brand as the leading security systems provider in Canada, especially around Edmonton and Toronto.
- Acquire new high-quality commercial and domestic leads.
![](https://afom.in/wp-content/uploads/2023/05/Screenshot_156.png)
The Analysis:
Understanding the challenges and focus areas, our digital marketing experts at AFOM suggested a bespoke digital marketing strategy to achieve the following:
- Increase the number of high-quality leads made via the website.
- Increase the volume of organic traffic visiting the site.
- Improve keyword optimization.
- Search Engine Optimization.
- High CTR.
The Solution:
AFOM implemented the following solutions to address the challenges:
- The primary focus was on putting up complete goal tracking on Google Analytics to verify that the changes we implement continually benefit Enfield Security's corporate objectives. As a result, we would be able to analyse and track the results of any upgrades, modifications, or technological advancements.
- Invest in search engine optimization and pay-per-click advertising services for better visibility in search results.
- We focused on targeting the tactics that mattered the most, such as optimizing for keywords, earning backlinks, assessing client personas, evaluating social media, and more.
- Carry out crucial SEO activities to improve the overall 'authority' of the website, ensuring it meets the demands of Google's ever-changing algorithms.
- The click through rate of the ad copies was frequently evaluated and improved using A/B tests to appeal to search users, resulting in reasonably high click through rates. High click through rates result in greater quality scores and a reduced cost per click.
- Enable Enfield Security to grow their operations and service more clients through a keyword-focused strategy and the prioritization of backlinks.
- Regularly review the website for user-experience, checking for broken or misdirected links, and making sure the website health is optimized.
![](https://afom.in/wp-content/uploads/2023/05/es.png)
The Final Result:
Since partnering with AFOM, Enfield Security has experienced the results itself
- A dynamic user-friendly website.
- Increased website traffic and leads.
- 96% increase in year-on-year organic sessions.
- Post digital marketing strategy deployment, web traffic went up well over 100%.
- Reputation amongst peers is rising, and marketing qualified leads are more than double what they were before deploying the digital marketing actions.