We successfully built an online order booking system and delivered a structured and a user-friendly platform that added a whole new dimension to the customer experience as well as added efficiency for the staff

We successfully built an online booking system and delivered a structured and a user-friendly platform that added a whole new dimension to the overall customer experience as well as added fantastic efficiency for the staff

Client

Burgernomics

Industry

Food Service, Hospitality

Features

Ideal Food Ordering Platform

Highly Customisable Shop & Products

Comprehensive Admin Tools

Stripe Integration with Passthrough Payments

Technology Stack

About Burgernomics: A one-of-a-kind burger business in the heart of the industrial city of Blackburn, England, founded by two locals with a passion for math, ingredients, great taste and, of course, hospitality.

The Challenge:

Burgernomics being a new entrant in the competitive market of fast food, they wanted us to address the following business challenges with their new website.

Add unique online booking system to the website to deliver the orders Right-On Time
Website dynamics should provide 99.99% surety of customer receiving their burgers piping hot, damn fresh with no long queues to follow
Select the best platform to provide an awesome user experience and a user-friendly interface
Last but not the least, get fantastic web presence, promotions, and sales!

The Analysis:

During the process AFOMs UX/Usability, Web Development experts engaged with the Burgernomics team several times. Through these meetings, we learned of the following:

Understand Burgernomics business model to select the right technical tools
What they want to achieve and what is their USP
Decide the website platform to provide unmatchable website experience on multiple devices ranging from mobile to tablets to desktops
Bring operational excellence to the overall business model with this website
Get fantastic web presence with high traffic and sales

The Solution:

Online Order Booking Slots - For customers, order placement was made simpler by adding state of the art order placing functionality with a booking slots to choose from. We incorporated a uniform appearance to the web pages with specific content making it more appealing to search engines and resulting in higher rankings.
User testing - User testing was an essential component of our strategy. We knew that in order to increase website traffic and lead submissions, we needed to incorporate user feedback into the process. We used user testing to guide the design and development processes. We can create a user-friendly webpage design and keep errors at bay by determining what the user likes and dislikes.
Conversion Rate Optimization testing - Conversion Rate Optimization testing to increase the rate of lead submissions. Following a visitor's arrival on the page, the next step is to clearly explain the products and services that will meet their needs.

The Final Result:

We delivered a dynamic website that fits the business model of Burgernomics, providing phenomenal customer experience as well as outstanding operational excellence. Both users and search engines found the new website to be appealing. After six months in business, the results were quite impressive

*150 percent increase in total lead submissions
*200 percent increase in traffic when compared to the initial results