Conversion Rate Optimization Services
A conversion is when a lead or potential customer hears about your business, looks at what’s on offer and then is convinced enough to purchase a service or a product. The only goal of any marketing campaign is ultimately conversion. We live in an age where competition is brutal. Your potential customers have so many options to choose from. Breaking through all that noise by handcrafting every data point to convince and thrill a visitor, giving them an experience that keeps them coming back for more is what conversion should be all about.
Consistent conversion is by no means an easy feat. If it was, most websites would report 30% to 40% conversion rates. A conversion rate optimization service therefore helps take your business to the next level. Increases brand engagement and turns your customers into fans and brand evangelists.
- Customer journey map and persona development
- Expert review (heuristic and usability reviews)
- Qualitative usability analysis
- Quantitative analytics assessment
- Competitive analysis
- Usability testing
- Problem & gap identification & prioritization
- Hypothesis creation & new solution design
- Testing (A/B or usability testing)
- Post-test analysis